Starting my own business

Considerations When Opening A Restaurant

by Martin Williamson

While some people make a killing in the lucrative restaurant business, others complain of low clientele, sales and profit. As someone who would want to invest in the industry, you could be worried about the profitability of your venture. The article below proposes some of the issues you should consider before opening a restaurant. Hopefully, it will ensure returns on your investment. 


It is arguably the most crucial consideration when opening up a restaurant. While people will drive across town to visit a particular hotel, they have many options when it comes to restaurants. The rule of thumb is to go for convenient locations. So, what makes a convenient location? Your restaurant must be visible to your target market. As such, consider locations close to the main roads or inside malls with lots of shoppers. This way, you target different clients every day. The location must have adequate private and public parking spaces. Consider proximity to support businesses. For example, a person who has had a long day in a nearby office block could stop over for drinks or food. Similarly, employees from a neighbouring bank could meet for dinner at your establishment. 


Ambience is a significant concern for your primary target market: millennials and generation Z. Typically, your restaurant should have a specific theme to help set the ambience. For instance, it could have a café, fast-casual, fine dining, restaurant buffet or fast food theme. A combination of ambient, accent and task lighting will help set the mood in your restaurant. The seating arrangement should allow your clients to enjoy their privacy without feeling that someone is overhearing their conversations. If possible, combine indoor and outdoor spaces. For instance, you could have a terrace with parasols or a canopy where your guests can enjoy the cityscape as they take their meals. Remember to incorporate live plants in your design.   

Services Offered

Differentiation will make your restaurant stand out. Assess the menus of restaurants in the locality to determine the services they provide. Think about how you can improve these services. For instance, if the area has many fast-food restaurants, you could opt for formal dining. Alternatively, if the area is known for fine dining, you could go for unique cuisines that are not offered by your competition. As a rule, the foods served at the restaurant must be fresh. Foods frozen for months will lose their taste and colour. Besides, some of your clients could develop stomach upsets. 


How will you market your restaurant? Excellent branding will make your establishment visible from afar. Besides, you should also have a Google My Business listing and social media pages. Paid ads on the internet are an easy and effective way to market your restaurant to locals. However, you must offer high-quality services. Otherwise, they could leave negative reviews that could prevent other clients from visiting the establishment. 

For more information, contact a restaurant near you.